A 275 year-old auction house reimagines how to engage the next generation of art buyers.

As the cornerstone of their full building renovation, Sotheby’s requested a digital signage system that would integrate wayfinding, evergreen promotion and showcase their catalog. The designers specified that the system should scale content from a Lobby Ribbon spanning 100 linear feet to an elevator lobby display down to three discrete displays on each of the exhibition floors

Role:

Production for AV&C

Key Scope Elements:

-Large Scale Experiential Graphic Design

-CMS driven Data Aggregation

-Multiple Types of Canvases

Stakeholders:

End Client: Sotheby’s

AOR: OMA

Design: 2X4

Technical Integration: AV&C

Sothebys US headquarters, NY NY (Fall 2018 - Summer 2019)