An always-on, real-time Gecko for GEICO's creative teams

GEICO's in-house creative team and agency partners needed faster, more flexible access to their most famous brand character, so Framestore built a cloud-hosted Unreal Engine platform that lets non-animators pose, animate and render the Gecko on demand from a browser

Non-animators can now pose, animate and render the Gecko from a browser, cutting production time 10–100x compared with traditional VFX.

The model for ND's Build offer: a real-time platform designed to outlive the campaign it was made for.

Role:

Immersive Production for Framestore

Key Scope Elements:

-Pixel-Streamed Unreal Engine application accessed via web

-Self-serve posing, animation and render queue for on-demand brand content

-Live performance capture pipeline, deployed at the "Gecko Compliments" Black Friday activation in Miami

-Platform roadmap for AI voice synthesis and live, recorded and library content tiers

Stakeholders:

Immersive Content Studio- Framestore

Agency of Record- The Martin Agency

End Client- GEICO

REAL-TIME CONTENT PLATFORM, CLOUD-HOSTED; 2024–2026