MassMutual lights up the Sphere for its F1 debut

As the first official wealth management partner of the Formula 1 Las Vegas Grand Prix, MassMutual took over the Sphere's Exosphere for race weekend, bringing the sport's precision and speed to the most visible screen on the Strip.

Hero creative mastered to Sphere Studios' exhibition spec and verified in a digital twin before race weekend, then carried across print, airport out-of-home and digital.

The model for the technical detail ND handles so creative teams don't have to: curved-canvas distortion, color and legibility at scale, and delivery to a venue's spec.

Role:

Immersive Production for Framestore

Key Scope Elements:

-5K render pipeline with Nuke compositing for color and legibility at curved-canvas scale

-Unreal Engine digital twin of the Sphere for distortion evaluation and hero-viewpoint QA

-Content mastering and delivery to Sphere Studios exhibition spec

-Hero creative for a cross-channel F1 campaign spanning print, airport OOH and digital

Stakeholders:

Immersive Content Studio- Framestore

Agency of Record- 258° Creative Group

End Client- MassMutual

EXOSPHERE TAKEOVER, LAS VEGAS NV; Fall 2025