A sport video game realized at human scale.

An interactive LED floor was integrated with the existing LED wall already in the space. Players were invited to play a 60 second game with four modes- while a three camera system captured short videos that were rendered into a social media takeaway in real-time.

Every 60-second game produced a social-ready video takeaway rendered in real time from a three-camera system. Added an interactive layer to infrastructure that's already in place, in this case pairing a new LED game floor with the store's existing LED wall.

Role:

Production for AV&C

Key Scope Elements:

-Realtime Generative Content

-“2.5d” Toonshaded Animation

-Active and Passive Modes

-Integrated content capture

Stakeholders:

End Client- Adidas

Design- Hovers over Water

Exhibit Fabricator: TANGRAM

Technical Integration: AV&C

ADIDAS FLAGSHIP STORE ACTIVATION NY NY (Winter 2020)