An Immersive reveal of Cadillac’s flagship foray into E-Vehicles

For the launch event of the Celestiq, Cadillac recruited Regina King as the voice of Celeste AI and invited guests to create thousands of custom artworks showcasing the Celestiq.

Guests spoke with Celeste AI and saw their own artwork generated live, with a pixel-streamed web version extending the launch beyond the room.

An early AI agent harness running in public: speech in, intent classified, generative graphics out, with no room for failure. It's the basis for ND's approach to AI systems, described in the Q&A.

Role:

Immersive Production for Framestore

Key Scope Elements:

-Real time User Generated Content

-Whisper AI spatial audio integration

-Unreal Engine Generative Particle Animation and Car Formation

-Pixel Stream Web Experience launched in parallel

Stakeholders:

Immersive Content Studio- Framestore

Production Company- Mssng Peces

Agency of Record- Leo Burnett Worldwide

End Client- Cadillac

IMMERSIVE INSTALLATION, LA CA; Fall 2022