MAX’S Celebration of the 25th Anniversary of HBO’s “Sex and the City”

Max (fka HBO) commissioned Framestore to help them showcase six seasons of the most stunning looks from Sarah Jesica Parker’s portrayal of Carrie Bradshaw as the cornerstone of their 25th Anniversary spectacle.

Thousands of guests over one weekend, two Clio Bronze awards and a 2024 Webby, with an AI-assisted pipeline that saved the animation team hours of compositing.

A target reference for ND's Deliver role, carrying a project from content creation through LED and scenic fabrication, and using AI where it removes production work rather than as the headline.

Role:

Immersive Production for Framestore

Key Scope Elements:

-Immersive two and a half minute experience for thousands of guests over one weekend

-Full implementation from Content Creation to physical LED Wall and scenic fabrication

-AI powered pipeline to save animation team from hours of comp work

-Unreal Engine 5 powered tech viz deployed for virtual content and architectural mock up

Stakeholders:

Immersive Content Studio- Framestore
Technical Integration- Thought Process
End Client- Max

Awards:

2023 Clio Entertainment Bronze winner: Television | Series: Experiential

2023 Clio Entertainment Bronze winner: Television | Series: Innovation

2023 Clio Entertainment Shortlisted entry: Television | Series: Branded Content

2024 Webby Winner: AI, Metaverse & Virtual Entertainment, Sports & Music

IMMERSIVE INSTALLATION, NY NY; Summer 2023